New WWF online store launched

The new WWF Earthly Goods home page

This is the new homepage. The amount of text was significantly reduced, in order to help people feel more compelled to read it, and less intimidated of the page in general. The number of ‘feature’ articles/offers has been cut down to a more appropriate number, and are located in a primary position so they get immidiate attention. With the new design we can accomodate more featured items, and they are also higher up the page than in the old design, meaning a greater liklihood of being clicked.