A couple of weeks ago John Hicks showed us the new logo, and was surprised when the majority of comment feedback was negative. A little later he felt the need to explain the new logo, and still feedback consisted of a fair percentage of criticism. I too was in the ‘ooh, not nice’ camp of opinion, feeling that it just didn’t suit the site design at all. It felt out of place, and I was surprised Jon had let his old logo go for this new swirly thing.
Well, what a difference context can make to a logo! Now the site design has changed to accommodate the new logo, it all looks fantastic! I’m really digging that 70’s flavour.